What Is Facebook Custom Conversion?

The Facebook Custom Conversion is used to track and optimize actions across your website. It can be created using URL rules or events and parameters.

Custom Conversion using URL Rules
Example:

URL OptionHow you’d set your ruleEquivalent Standard Event
URL Equalswww.website.com/thankyouPurchase
URL Contains/thankyouPurchase 


Custom Conversion using Events and Parameters
Example:


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